In my alter ego I’m Batman. I’m also an “information professional”. Well this little bit of information came to me by way of an association’s listserv. Regardless of what you happen to blog about it has some very interesting information about blogging in general.
State of the Blogosphere / 2008
Welcome to Technorati’s State of the Blogosphere 2008 report, which will be released in five consecutive daily segments. Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind. For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Our bloggers were generous with their thoughts and insights. Thanks to all of the bloggers who took the time to respond to our survey.
Blogs are Pervasive and Part of Our Daily Lives
There have been a number of studies aimed at understanding the size of the Blogosphere, yielding widely disparate estimates of both the number of blogs and blog readership. All studies agree, however, that blogs are a global phenomenon that has hit the mainstream.
The numbers vary but agree that blogs are here to stay
- comScore MediaMetrix (August 2008)
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- Blogs: 77.7 million unique visitors in the US
- Facebook: 41.0 million | MySpace 75.1 million
- Total internet audience 188.9 million
- eMarketer (May 2008)
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- 94.1 million US blog readers in 2007 (50% of Internet users)
- 22.6 million US bloggers in 2007 (12%)
- Universal McCann (March 2008)
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- 184 million WW have started a blog | 26.4 US
- 346 million WW read blogs | 60.3 US
- 77% of active Internet users read blogs
So it looks like us bloggers are here to stay until the next big thing comes along!
~BCP
Asking Technorati whether blogs are here to stay? Is that like asking a presidential candidate whether our economy is sound?
Our economy is sound. I also think we should drill for oil in the middle of Indiana. Then again, I’ve taken many shots to the head so take my advice with caution.
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